Romp n’ Roll taps WellnessLiving for franchise operations

By AI, Created 10:42 AM UTC, May 20, 2026, /AGP/ – Romp n’ Roll said May 5, 2026, that it is partnering with WellnessLiving to give franchise owners an all-in-one platform for booking, scheduling, payments, marketing and a branded app. The move is aimed at reducing admin work and making it easier for the children’s enrichment brand to keep family experience consistent across its national network.

Why it matters: - The partnership gives Romp n’ Roll franchise owners one system for core business tasks, which can free up time for classes, families and local community building. - The rollout could make the parent experience more consistent, from booking a visit online to arriving at the center and paying for services. - Romp n’ Roll is continuing to expand nationwide, so the software upgrade is tied to how the brand scales its franchise model.

What happened: - Romp n’ Roll announced a strategic partnership with WellnessLiving on May 5, 2026. - The franchise selected WellnessLiving’s all-in-one business management platform for its centers across the country. - The platform will support online class booking, automated scheduling, integrated payments, a marketing suite and a branded mobile app. - Romp n’ Roll said the goal is to strengthen the experience for families and reduce operational friction for franchise owners.

The details: - Romp n’ Roll serves children from three months through five years old. - The brand offers gym, music and art classes, along with birthday parties. - Babz Barnett, co-founder and president of Romp n’ Roll, said the company has spent 22 years building programs that “spark curiosity and confidence” in young children. - Michael Barnett, co-founder and CEO of Romp n’ Roll, said the partnership is designed to help franchise owners focus on creating memorable moments for families in their communities. - WellnessLiving said its platform is built to help wellness businesses run more efficiently while improving the client experience. - Len Fridman, co-founder and CEO of WellnessLiving, said the company sees the deal as a shared commitment to people-first experiences. - WellnessLiving said its platform includes scheduling, payments, client management, marketing automation, advanced reporting and AI-powered tools. - WellnessLiving said it is trusted by more than 7,500 businesses and 20 million users worldwide. - WellnessLiving is backed by M-One Capital and CIBC Innovation Banking. - Romp n’ Roll said franchise opportunities are available nationwide and that new locations continue to open. - Romp n’ Roll said franchisees receive training and ongoing operational support. - More information on franchising is available in the company’s franchise announcement. - More information about the platform is available in WellnessLiving’s website.

Between the lines: - The deal signals that children’s enrichment brands are treating software as part of the customer experience, not just back-office infrastructure. - For Romp n’ Roll, the partnership reinforces a community-first brand message while adding tools that can standardize operations across franchises. - For WellnessLiving, the agreement extends its reach beyond traditional fitness and wellness customers into early childhood enrichment.

What’s next: - Romp n’ Roll franchise owners are expected to use the platform to handle more of the customer journey inside one system. - The company said the software should give owners more breathing room as it adds locations nationwide. - Both brands framed the partnership as the start of a longer-term relationship centered on growth and family experience.

The bottom line: - Romp n’ Roll is using technology to support its next phase of growth, betting that smoother operations can help deepen trust with families and franchisees alike.