Digital Advertising Market Analysis, Strategic Assessment, Trend Outlook and Bussiness Opportunities 2019-2026

PUNE, INDIA, September 23, 2019 / —

WiseGuyReports.Com Publish a New Market Research Report On –“ Digital Advertising Market Analysis, Strategic Assessment, Trend Outlook and Bussiness Opportunities 2019-2026”.

Digital Advertising Industry 2019


The wold is going through a variety of problems. The trade war is the most significant one, and every industry is facing the heat of this war. But the Global Digital Advertising is one of the rare industries which remains unaffected in this period. Currently, global media spending is growing at a speed of more than 5% per year. As the number of smartphone users is increasing in countries like India and China, the manufacturers are getting a new market to promote their products.

Global Digital Advertising Market was valued US$ 90 Bn in 2017 and is expected to reach US$ 350 Bn by 2026, at CAGR of 18.5% during forecast period.

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According to a survey, the average screen on time of an American is 10 hours and 30 minutes. Product manufacturers are putting a large amount of money in Digital Advertising. There was a time when companies preferred newspapers and TV advertisements, but the time has changed now, advertising in various social media platforms, youtube, blogposts are giving better output as compared to the traditional way.

Market Segmentation

The market for Digital Advertising can be segmented by device, brand category, format, transaction type, and regions.
By device, the market can be segmented into Mobile, Desktop, and Digital Billboard. By brand category, the industry can be classified into Food and Drink, Travel, Health, Fitness, Education, Technology B2B, Style, Fashion, Automotive, Sports, Finance, Technology B2C B2C, Pets, Family and Parenting, Home, Garden, Insurance, CPG and Business. By format, the market can be divided into Display, Sponsorship, video, Search, Rich Media, Banner, and others. By transaction type, the industry can be segmented into Programmatic and Direct.

Geographical Segmentation

The geographical market segmentation of global market Includes Indo-Pacific, Latin & Central America, Eastern Europe, Middle East & African region, North America, and Western Europe.

North America region has the largest amount of share in the advertising market, contributing 35% of the global revenue. The Indo-Pacific region comes next in the list after contributing one-third of the total market share. North America and Indo Pacific combined contribute around 70% of global market expenditure.

Key players of the Industry

Some of the global leaders in the market are, Inc., Conversant, Inc, Accenture Interactive, Dentsu Aegis Network, IBM iX, iProspect, Thrive Internet Marketing Agency, Baidu, Inc., PwC Digital Service, WebFX, Topspot Internet Marketing, Disruptive Advertising, and Web Net Creatives.

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Hong Kong airport serves 74.7 million passengers in the year 2018 alone. The airport officially became the busiest in the Indo Pacific region and third busiest in the world. The airport invested a huge amount of money in digital technology and offered a wider scope for the brands to connect the passengers. Passengers can interact with digital advertising throughout their journey. Arrival Digital Impact Zone in Hong Kong airport is helping the brands and passengers in an unparallel way.

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Source: EIN Presswire

Alternative Dispute Resolution, explained by Oklahoma attorney Richard E. Smalley

Attorney Richard E Smalley III, Oklahoma

Attorney Richard E Smalley III, Oklahoma

Attorney Richard E Smalley III, Oklahoma

Attorney Richard E Smalley III, Oklahoma

Attorney Richard E Smalley III, Oklahoma

Attorney Richard E Smalley III, Oklahoma

Attorney Richard E Smalley III, Oklahoma

Attorney Richard E Smalley III, Oklahoma

Attorney Richard E Smalley III, Oklahoma

Attorney Richard E Smalley III, Oklahoma

Alternative dispute resolution refers to dispute settlement outside of the courtroom. In a new article, Richard Smalley, Esq. explains in layman’s terms.

ADR processes are a compelling alternative to court trials. They not only allow for quick settlement of disputes and are less costly, but also increase the chances of finding an acceptable solution”

— Richard Emory Smalley, III, attorney in Norman, Oklahoma

NORMAN, OKLAHOMA, UNITED STATES, September 18, 2019 / — Are you stuck in a dispute, but do not want to get into the hassle of a court case? You should consider alternative dispute resolution. Alternative dispute resolution, or ADR, is an umbrella term used for methods of dispute settlement outside of the courtroom, with the help of a neutral third party.

Since ADR programs are more expeditious and less costly than court cases, they present viable alternative solutions for dispute settlement. Attorney Richard Smalley, based in Oklahoma, has published a comment that reviews related issues. The complete article will be published on his Blog at

In view of the increasing costs of lawsuits and the time it takes to settle a dispute through litigation, ADR programs present viable alternative solutions. They are not only more expeditious and less costly, but also allow for more creative solutions that may be outside the court’s jurisdiction.

Unlike court cases, which are generally adversarial, ADR programs allow the disputing parties to better understand each other’s position. As a result, they are more likely to collaborate and reach a mutually acceptable solution.

Alternative Dispute Resolution Methods

While there are many ways to settle disputes outside of the court, mediation and arbitration are the most commonly used methods.

What is Mediation?

Performed by a neutral third-party – a trained individual – mediation is an informal process to facilitate negotiations between the disputing parties and help them reach a consensus.

The role of the mediator is to help both the parties break the deadlock, explore their options and find a mutually agreeable solution. For this, the mediator may talk to the involved parties together or separately. While mediators can facilitate the process by providing options for possible solutions or by guiding the disputants, they cannot enforce anything. Also, they have to stay impartial throughout the process. Although the ADR method can be used for all non-criminal cases, it is generally preferred when the disputing parties have some kind of a relationship between them and they do not want to ruin it.

Since a mediator can help the parties communicate without getting emotions involved, they are highly likely to reach consensus in nondestructive manners. Mediation can be a better choice than litigation in case of a dispute between business partners, family members, neighbors, landlords and tenants, and labor issues with the management. It has also been increasingly used for divorce cases and to settle issues related to child custody.

Since mediation is generally voluntary (it is mandatory in some jurisdictions) and non-binding, both the disputing parties should be willing to negotiate, cooperate, and/or compromise. Mediation will not be effective otherwise.

What is Arbitration?

Arbitration is a simplified version of a court trial. Headed by a neutral individual or a panel, the process of arbitration involves hearing the claims of both sides, reviewing evidence, and then issuing a decision. Unlike mediation, the verdict issued by the arbitrator, called arbitral award, can be binding or non-binding.

In case of binding arbitration, the disputants lose their right to a court trial and have to accept the decision of the arbitrator. In non-binding arbitration, the disputing parties can go for court trial if the arbitrator’s decision is unacceptable for them. While the process sounds like similar to court proceedings, arbitration gives more power to the disputants.

In arbitration, the disputing parties mutually decide the guidelines of the process as well as choose the arbitrator. In cases where both the sides do not agree on one arbitrator, each party selects one person. The two arbitrators will then elect another individual. This is done to ensure neutrality of the decision maker. The disputants also have the choice to either hire lawyers to speak for them or they can choose to present their cases themselves. Arbitration hearings generally last for a few days to a week.

Final Word

ADR processes are a compelling alternative to court trials. They not only allow for quick settlement of disputes and are less costly, but also increase the chances of finding a solution that is acceptable to both the disputing parties. While there are many different methods of alternative dispute resolution, such as case conferencing, neutral evaluation, parenting coordination, and conciliation, mediation and arbitration are most commonly used.

Richard Emory Smalley, III

Richard E. Smalley, III is an attorney in Norman, Oklahoma. He is an AV-rated trial attorney with more than 30 years’ experience. Mr. Smalley focuses on family law matters, including divorce, custody, child support, divorce modifications, paternity, and guardianship. He is also experienced in probate matters and wills. The practice presently includes, trial work, divorce, post-divorce modifications, child support collection, child custody litigation, paternity, guardianship, adoption, probate and wills. Mr. Smalley has been appointed by judges and attorneys to serve as the Guardian ad Litem for children in dozens of contested child custody cases, and also serves as a mediator in family law cases.


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Attorney Profile:

Richard E. Smalley, III
The Smalley Law Firm
+ +1 405-801-2222
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Oklahoma Supreme Court Arguments – Richardson Challenges

Source: EIN Presswire